Importance of SEO on Digital Marketing
Just consider imagining where you have an outlet and that you don’t have a signage placed to it. There’s no name, windows or anything particular to it. You would end up having people drop out in curiosity looking for another product than the ones that you are selling. If you have a shop that has a proper name and also the product image, it will be able to attract a lot of people and they will surely ask for what you are selling and there are even those who will tell other people with regards to the experience that they have obtained with regards to your product and your shop.
An example on such cases would be a website which has not been optimized and the other is an optimized website.
Search Engine Optimization (SEO) is the process of creating a web page that is easy to find and one that’s easy to categorize. This is able to help customers to find out about your business from the thousands of companies available. This means that SEO is also an important part when it comes to your digital marketing strategy. This likewise is partnered with a holistic move in order for it to drive customers towards your business through its online platforms. In order to do this, it is essential to make sure that the website will rank higher in the Search Engine Result Page (SERP). To help you understand about it more, an example to this is that there are about 14 billion searches online that happens each month. Just try to imagine that a fraction of that billion searches occurs to your business. If you wanted to acquire that benchmark, the website that you own needs to rank higher on the SERPs and it has to likewise perform well on social media marketing as well as in pay per click (PPC) activities which has to get along together on the digital marketing tasks of this digital marketing company.
Advertising is considered to be a very important part for any business. If a business will ever go online, the advertising will work best in order to garner big web traffic. SEO likewise offers an opportunity on free advertising.
Proper SEO will help in making a website rank on the first page of SERP. Bear in mind also that most people usually just scans and also reviews the first two page of SERP. There are also about 75% of people who use search engines in order for them to find local business information. If you compare it with online marketing like PPC, email marketing programs and social media marketing, SEO can actually give good ROI. In a daily basis, there’s about 85% customers that checks online reviews before they buy any products.